Older patient listening to his caregiver
Our Vision

We believe in a future where chronic wounds have less impact on patients’ lives and healthcare systems. We’re taking steps toward transforming wound care from its current fragmented state into a more integrated approach with measurable outcomes.

The THP Approach

Our framework brings together five essential elements:

Clinical Excellence

We’re developing evidence-informed protocols that can be adapted to different wound types and patient needs, moving beyond conventional approaches.

Care Coordination

Our team works to connect disparate care settings, helping to achieve continuity for patients throughout their healing journey.

Patient Agency

We empower patients with the knowledge, tools, and support they need to actively participate in their healing journey and make informed decisions about their care.

Connectivity

Our platform facilitates seamless care setting transitions, streamlines referral management, and bridges communication gaps between providers, patients, and care settings to create a continuous experience without disruptions in treatment.

Administrative Simplification

We reduce complexity through reimbursement coding optimization, automated guardrails, streamlined DME logistics, and end-to-end digitization—all designed to free providers from paperwork so they can focus on patient care.

Perpetual Value Flywheel

The THP Golden Triangle creates a perpetual value flywheel where clinical data strengthens scientific foundations, improving care protocols and generating measurable economic value for all stakeholders. This enhanced economic model drives wider ecosystem adoption, bringing more participants into the system and generating richer data to further refine the science.

Wound Science Model

Derived from 200+ peer-reviewed studies, our model translates evidence into precision care insights for smarter, science-backed wound interventions.

Integrated Care Model

35+ intervention playbooks for all chronic wound etiologies across prevention, treatment and maintenance.

Program Economics Model

Value-driven THP pricing includes Fee-For-Service models for providers and Advanced Payment Models for payers.

A Programmatic Path Forward

We understand the realities of today’s healthcare environment. That’s why we’ve designed a programmatic approach that enables providers to enhance their current fee-for-service operations while exploring alternative payment models—without taking on financial risk.

For providers, we aim to support clinical practice while enhancing sustainability. For payers, we focus on improving quality metrics while managing costs effectively. For patients, we strive to increase healing potential while improving their experience.

Doctor talking with a woman

Our Journey

Launched in 2023, we’re just beginning our journey. Guided by our team’s collective experience in wound care, we’re committed to making meaningful contributions to this important field.

Join us as we work toward being today’s innovator plus tomorrow’s thoughtful disruptor in wound care.

Decades of experience in all aspects of Wound Care

Expert Leadership in Every Direction

Sam Muppalla

Chief Executive Officer

Growth-oriented CEO who scaled 3 Healthcare companies to market leadership. He has had repeated success delivering revenue, profit, and market-share growth.

Julie Rhodovi

Chief Commercial Officer

Seasoned growth driver with a long track record of delivering revenue and navigating payor reimbursement. Wound Care leader serving on boards of various industry groups.

Dr. Jeanine Maguire

Chief Clinical Delivery Officer

Veteran Wound Care Clinical leader who transformed the largest LTC chain’s WC program. She is a renowned wound care speaker & scholar serving on various industry boards.

Allen Darnell

Chief Operating & Platform Officer

Seasoned, tech savvy operator who scaled 7+ companies. He is a consummate bridge between strategy and technology execution.

Dr. Jonathan Johnson

Chief Medical Officer

Founder & surgical director of Comprehensive Wound Care Services. Known globally as “Dr. Wounds,” dual board-certified by the ABWM & American Academy of Aesthetic Medicine.

Dr. Ira Herman

Chief Science Officer

National Academy of Inventors Member whose innovations in advanced wound care have enabled paradigm-shifting insights. Global Key Opinion Leader.

Cheryl Ward

Chief Administrative & Compliance Officer

Extensive background in operational, regulatory, and compliance roles responsible for scaling multiple national suppliers. DME executive who served on the National AAH Regulatory Council.

Company Values

We aim to fulfill this Vision and Mission based on the following principals:

Patients are our True North. We obsess about improving their outcomes and experience.

We believe mastery is achieved through endless curiosity, humble learning and selfless teaching. We expect mastery from all colleagues.

We take unflinching accountability for sustainable value delivery to all stakeholders, using an ownership mindset to power past hurdles.

We fixate on data-driven inspection of processes, leverage creativity to reimagine excellence, and relentlessly drive improvements.

We bring our true selves to work every day. We honor commitments and offer constructive insights to further goals.

The accomplishments of our colleagues and customers are our pride and joy.

We integrate and cherish diverse backgrounds and mindsets. We strive for patient health equity while fostering a treasured work environment.

Pragmatic global thought leadership

Clinical Advisory Board

Marissa Carter, PhD

President, Strategic Solutions
  • Member, Contractor Advisory Committee for Topical Oxygen Treatment
  • Chair, Clinical Trial Reporting Group for the Wound Care Collaborative Community (WCCC)
  • Global Health Economist and Biostatistician
  • Member, FDA, WHO, and CMS Panels on Wound Care and Health Policy

Maria Goddard, MD, CWS, FAPWCA

CEO, Goddard Medical, LLC
  • Burn Surgery Fellowship trained University of Tennessee; University of Kansas Medical Center Instructor, Advanced Burn Life Support
  • Instructor, Advanced Burn Life Support
  • Member, Aftercare Reintegration Committee of the American Burn Association
  • Member, Education Committee of the Association for the Advancement of Wound Care

Mark Iafrati, MD, RVT, RPVI, FACS

Director, Vanderbilt Wound Center
  • Professor of Vascular Surgery
  • Vice President, American Venous Forum
  • Chair, Health Policy Committee, American Venous Forum
  • Member, Coding Committee, Society for Vascular Surgery

Larry Lavery, D.P.M., M.P.H.

Professor of Surgery, Plastic Surgery, Orthopedic Surgery
  • Medical Director of the Diabetic Limb Salvage (DLS) Program
  • Member of the International Working Group on the Diabetic Foot
  • Past Chair, American Diabetes Association Foot Care Counsel

Cathy Milne, APRN, MSN, ANP/ACNS-BC, CWOCN-AP

Advanced Practice Wound, Ostomy Continence Nurse
  • Professor of Science Education, NYU
  • Clinical Editor, Wound Source
  • Co-Editor, Wound, Ostomy, Continence Secrets
  • Clinical Professor, Yale School of Nursing
  • Co-Chair, Wound Con

JoAnne Reifsnyder, PhD, MBA, RN, FAAN

Professor Organizational Systems and Adult Health, University of Maryland School of Nursing
  • Member, American Academy of Nursing Palliative Care/EOL Expert Panel
  • Member, Palliative and Advanced Illness Research Center (PAIR Center, Univ Pennsylvania)
  • Member, CDC HICPAC Isolation Precautions Workgroup
  • Member, Centers for Disease Prevention and Control Healthcare Infection Control Practices Professional Advisory Committee
  • Member, HPNA Advocacy Committee

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